Video Project
Oregon Sports Hall of Fame
The Project
The Oregon Sports Hall of Fame is a long-standing organization that preserves, celebrates, and honors the legacy of Oregon athletes, teams, and sports figures. With decades of history and a passionate community behind them, the Hall of Fame needed a refreshed identity that matched the prestige of their mission.
As they prepared for future programming, events, and outreach, their existing logo and visuals felt outdated and inconsistent across platforms.
We partnered with the Oregon Sports Hall of Fame to lead a redesign of their website, logo rebrand and create a comprehensive brand guide that supports both their heritage and their next chapter.
Our Approach
We began with a deep discovery phase to understand the Hall of Fame’s history, values, and audience. Their identity needed to reflect both tradition and forward movement.
Our process included:
- Setting them on a new web host
- Building out a full design of their web layout
- Coding and design of the full site with additional interactive features
- Reviewing their existing logo and brand materials
Researching sports hall branding and historical - Oregon sports aesthetics
Building visual moodboards - Developing multiple logo concepts rooted in heritage symbols and typography
Refining the chosen direction for clarity, legibility, and versatility - Delivering a full brand system with guidelines for future use
The result is an identity that honors the Hall of Fame’s past while positioning them confidently for future generations of Oregon sports fans.
Website
We updated Oregon Sports Hall of Fame’s website to have a modern design and additioal functions like an event calendar, interactive archive database, and an easy donation function.
See their full website here.
Logo
We designed the logo for Oregon Sports Hall of Fame with a focus on preserving the original style while giving a simple but modern feeling to it. We additionally created a alt-brand logo they will be using primarily for swag at events and apparel.
Brand Guide
The Oregon Sports Hall of Fame Brand Guide serves as a foundational tool for maintaining consistency and professionalism across all visual touchpoints.
With this guide, the Hall has a unified, flexible toolkit for internal teams, partners, and collaborators.
Branding Design:
Erik Croswell: Producer
Elaine Akamian: Graphic Designer, Brand Guide and Materials
Tenzing Brady: Web Designer